1. The music video demonstrates genre characteristics
The genre of this music video is Hip Hop/R&B and
the conventions of the video match the genre.
The video shows a dancing scene with women
wearing near to nothing. Both rappers
are dressed in typical Hip/hop clothing and also bold chains.
2. The lyrics and visuals both need to match
When Kanye West raps
'18 years, 18 years she got
one of your kids got you for 18 years'
a little boy dressed in a red devil outfit which
may represent evil or danger.
3. The music and visuals need to match
Kanye West is represented as quite a dominating figure
in the music video. At 2:44 the woman in the video
copies what Kanye tells her to do by doing a dance movement.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style)
Kanye West had developed a motif where in most of his
music videos he wears half his shirt tucked into his trousers
and the other half out. He also has another motif where by he
does a dancing movement where he
leans back with his back facing the camera.
5. There is frequently a reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body
Throughout the music video women are looked upon
in an extremely sexual manner as they are dressed in
suductive clothing throughout the video.
There are also many close- ups focusing on the womens bodies.
Intertextual reference, film, tv programmes and music videos
A media outlet is shown throughout the music video,
this is a variety of different magazines which feature
women on the them where by the women are portrayed
as sex symbols on male magazines.
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